9 April 2007
Singapore’s foremost Duathlon event will kick off the inaugural Marina Bay Urban Challenge (MBUC) on Sunday, 20 May 2007 at the Central Promontory. Organised by the Triathlon Association of Singapore (TAS) and Enterprise Sports Group (ESG), the Duathlon enters the city for the very first time with a brand new name and a brand new Title Sponsor, Oakley.
Marina Bay Urban Challenge
Starting from this year, people can look forward to the Marina Bay Urban Challenge (MBUC), an annual series of four sporting events – City Duathlon, Vertical Challenge, Kids’ Run and Women’s Run. The MBUC is an initiative of ESG, a regional sports marketing outfit, in conjunction with Urban Redevelopment Authority (URA), the Marina Bay Development Agency.
"Located in the heart of the city with a stunning city skyline as the backdrop, Marina Bay provides a dramatic setting for the staging of sporting events on and around the water. The Marina Bay Urban Challenge will add buzz to the downtown area, making Marina Bay a nice scene for exciting sports and lifestyle events that people can watch or be part of," said URA's Chief Executive Officer, Mrs Cheong Koon Hean.
Oakley City Duathlon 2007
The Oakley City Duathlon 2007 holds the honour of being the first MBUC event. More than 1,000 participants are expected to challenge themselves in this race which will take place in a city landscape of urban skyscrapers and scenic waters within the Marina Bay area. Adult participants will tackle a 10km run/40km cycle/5km run route; youths (16-19 years) will take on 5km/20km/2km, while juniors (10-15 years) cover a 2km/6km/1km course.
“The Oakley brand has always been ahead of the times in introducing performance optics that transcends sports to enhance the lives of ordinary people. We are therefore proud to sponsor our first Duathlon here in Singapore, in conjunction with our Sports Performance eyewear launch that encompass Oakley’s High Definition Optics® (HDO®) with new Hydrophobic coating. The fact that the Oakley City Duathlon will be the first sporting competition to be staged in Marina Bay only makes it more meaningful,” says an Oakley representative.
“Multi-disciplinary sport is a life inspiring sport. Many people have found it a life changing experience when they take the time and effort to train for and compete in the sport. Ordinary folks who were never school athletes can enjoy the sport on their own terms as it emphasises the journey rather than the destination. We definitely hope that more will take up the sport and join Oakley City Duathlon to experience a fun and challenging event,” says Mark Tay, President of Triathlon Association of Singapore.
ESG is pleased to announce that the first-ever city duathlon is but the first of many sports events that will add vibrancy to the Marina Bay area. “With the Oakley City Duathlon being in the city for the first time, not only does it bring awareness to a sport that is getting increasingly popular but it will bring to light just how fun Marina Bay can be”, says Mr Terence Khoo, Managing Director of ESG.
Please refer to Annex 1 for the running and cycling routes. Registration for the Oakley City Duathlon 2007 starts on 9 April 2007 and all participants can register online at www.cityduathlon.com
For more information, log on to www.cityduathlon.com
About Oakley, Inc
Oakley is a worldwide leader in performance optics including premium sunglasses, goggles, and prescription eyewear. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
About Marina Bay
Marina Bay is the future heart of Singapore’s downtown. It will provide Singapore with the opportunity for further urban transformation and attract new investments, visitors and talent, besides becoming a new destination for the local community. Extending seamlessly from the existing Central Business District (CBD), Marina Bay is set to become the new focal point that will take us into a new era where competition amongst global cities is intense. This seamless growth from the existing CBD, an asset few cities can offer, will create an exciting array of limitless opportunities for locals and foreigners alike, to live, work and play in. Marina Bay will be a place for people from all walks of life to explore, exchange and entertain.
URA, as the Development Agency for Marina Bay, is the lead agency that will take a holistic approach to spearhead initiatives, coordinate the physical planning of the sites and programming of events and activities, implement infrastructure, and promote and market the area. It works with relevant agencies and private stakeholders to ensure that the above functions are well coordinated and streamlined.
About TAS
Triathlon Association of Singapore (TAS) is the national governing body for the multi-sport disciplines of triathlon, duathlon and aquathlon in Singapore. It is a not-for profit organisation, founded in 1992. It is also a member of the Singapore National Olympic Council (SNOC), the Asian Triathlon Confederation (ASTC) and the International Triathlon Union (ITU). TAS seeks to exercise fair and judicious supervision of Triathlon and multi-disciplinary sports events in Singapore and internationally, synchronously generating interest through education, coaching and participation in the sport.
About ESG
Enterprise Sports Group (ESG) is a regional sports marketing, consultancy and event management company. Their core experience is in the development of effective integrated sports marketing platforms for major brands locally and across the region. ESG also provides cost effective solutions for sports associations through the restructuring, representation and implementation of their sporting events.
|
